b'The BIG B2B Catalogue: 4 Ways Ecommerce Tech Elevates BrandsTrusted global commerce solution provider BigCommerce explains how new B2B technology can boost businesses, taking advantage of worldwide digitalisation.2. Developing new acquisition channels Key takeaways: Expand your businessimprovements, personalisation, and data-In todays digital age, B2B ecommerceAcquiring new customers is crucial, butBigCommerce, with its API-first approach,Recent global events have acceleratedby tailoring your online presencedriven insights.has emerged as a vital component ofretaining existing ones is equally vital.allowed MKM to automate workflows,the adoption of digital sales channelsto foreign markets while ensuring global trade. In the past, traditional salesFortunately, modern, agile technologiessimplify tasks, and empower teams. in the B2B sector. B2B businesses mustseamless payments, logistics, andA New Era of B2B Commercechannels dominated the B2B landscape,are now accessible to a wide rangemaximise the potential of multichannelcustomer support. Leveraging appropriate technologies and but recent shifts in macroeconomicof B2B businesses, provided theyUtilising microservices like Bloomreach,strategies and digital marketing to4. Creating a Customer Experience thatunderstanding their applications is key conditions and increased digitalisationchoose the right solutions and integrateMKM enhanced its CMS, product search,attract new customers. Millennials andDrives Loyalty to adopting an omnichannel approach have prompted a surge in B2B companiesthem effectively. and SEO capabilities, while the headlessGen Z, who are increasingly becomingthat aligns with the new generation of investing in the online realm.architecture of BigCommerce facilitatedB2B buyers, are accustomed to onlineCustomer experience is a cornerstone ofB2B buyers.In this guide, BigCommerce, inhandling complex business rules, such aspurchases, making social networks asuccessful ecommerce, subscription, and BigCommerce, as an ecommercecollaboration with prominent Europeancustomer-specific pricing and branch- primary channel for reaching them. loyalty platforms. Improving the front- Focus on building frictionless and platform, has witnessed this B2Bpartners like Brave Bison, Adacto |specific stock management.end customer experience by focusing onpersonalised online experiences, ecommerce boom, especially in Europe,Adiacient, rb2, Actum, and Blackbit,To cater to these new buyers, businessessite speed, multiple payment methods,leaving maintenance and security to where approximately 20% of theirdemystifies various technical solutionsThe result was a 23.1% increase in YoYshould establish a presence on variousmobile-first design, intuitive navigation,your ecommerce platform. Empower customers primarily engage in B2B sales.that empower B2B companies to achievetraffic, a 31% rise in web orders, and asocial networks, adapting their content topersonalisation, and detailed productyour teams with the right support and A global study BigCommerce conductedtheir objectives. 31.5% boost in revenue. suit each platforms tone and audience.information enhances the B2B shoppingtechnologies to boost productivity and revealed that 74% of B2B buyers nowMarketplaces also offer opportunitiesjourney, mirroring the ease found inefficiency. Embrace these strategies use online platforms for business1. Building your B2B ecommerceKey takeaways: Choose solutions thatfor visibility and lead acquisition. B2BB2C platforms. and solutions to unlock efficiency, transactions, with 50% making onlinefoundation align with your business needs andcompanies should choose marketplacesproductivity, and ecommerce success in purchases multiple times a week. integrate seamlessly. Prioritise flexibility,wisely and use syndication tools toAI-driven tools can segment B2Bthis exciting new era of B2B commerce.MKM Building Supplies, the UKssecurity, and a unified online/offlinemanage catalogue publication efficiently. customers based on behaviour and While ecommerce offers opportunitieslargest independent builders merchant,experience. preferences, allowing for personalisedContact here: for B2B brands to expand their customerexemplifies how to establish a robustMoreover, businesses should considerproduct recommendations and targeted+44 8081 893323 base and boost sales, it also presentsB2B ecommerce presence. MKM, withRecommendations for B2B companiestransitioning to a direct-to-consumeremail marketing. Collecting and analysingmichela.delussu@bigcommerce.com challenges. Questions arise regarding theits complex business model serving B2B,include gradually transitioning toward(DTC) model to reach end consumers indata to understand customer needs andwww.bigcommerce.co.ukbest channels to reach B2B buyers andB2C, and B2B2C customers, required ancomposability, selecting back-endthe supply chain. To do this successfully,preferences is essential for creating how to create online experiences thatecommerce platform that seamlesslysystems with strong APIs, and adaptingthey need a modern, flexible, and securea Single Customer View (SCV) and cater to diverse buyer needs. integrated with existing systems. to evolving technologies. digital commerce platform that offers adelivering tailored experiences.B2C-like user experience.Key takeaways: Enhance customer Key takeaways: Adapt to customer habitsexperiences through technical while addressing B2B-specific needs for efficiency and payment methods.3. Expanding your potential market by selling cross-borderSelling cross-border is an option for B2B merchants looking to reach new customers directly. This strategy requires managing price lists in different currencies, translations, and localisations for web stores. A multi- Enterprise storefront approach tailored to different markets allows for localised experiences, ecommerce, including pricing, product information, and user experience. simplified.Smooth, secure international payment options and robust logistics and shipping processes are crucial for success. Additionally, offering multilingual customer support helps build trust with international customers.24 25'