b'The early days at zevren Rulman Aoption. By 3.00 a.m., a sales colleaguelocal sourcing options in Turkey were who had supplied a similar bearing toquickly exhausted.the customer in the past was reached.Through an international supply network, By 3.30 a.m., access to the warehousethe bearing was located at an overseas was arranged. Lights were switched on,partner. A new challenge immediately old shipment records were reviewed, andfollowed. The bearing weighed over catalogues were carefully cross checked. one tonne. Air transport was complex, After one to two hours of focusedcostly and operationally demanding. The work, the correct bearing code wassimplest conclusion would have been that identified with certainty. The bearing wasthe product was not available in Turkey dispatched with the first vehicle in theand that nothing more could be done.morning and production resumed shortlyExperience in demanding markets repeated by the customer. If zevren afterwards. Reliability is not provenshows that the moment efforts stop isgives its word, delivery follows.during office hours. It is proven whenoften the moment a relationship is lost. no one is watching and when the phone For four to five days, intensive workFinal thoughtsrings at night. took place across logistics planning,These experiences are not exceptions. A one tonne bearing and an evencustoms coordination and transportThey are the result of a culture shaped heavier responsibility arrangements. The bearing was ultimatelyby more than four decades of operating The third experience involves a metallurgydelivered by air and the customersin an environment defined by uncertainty, company that was not a regular customerproduction resumed. pressure and constant change. In such at the time. Following a sudden andThat delivery resolved more than aconditions, the most stable asset any critical breakdown, emergency requeststechnical issue. It reshaped a businesscompany can possess is its reputation.were sent to multiple suppliers. Therelationship. Over time, the companyzevren Rulman A supplies bearings. required bearing was large, highlybecame one of the most valuableWhat is consistently delivered goes specialised and extremely rare. Majorpartners in the portfolio. In criticalbeyond the product. Reliability, global brands had no available stock andmoments, one sentence was oftenresponsibility and trust remain at the core. In global industry, the strongest component is not made of steel. It is built on promises that are kept.Contact here:+90 539 682 86 48cem.sonmez@ozevren.comwww.ozevren.comThe second generation in motionThe Istanbul skyline, home to the offices of zevren Rulman A.39'