HIW Develops a New B2B Webshop 
Following Merger
After a merger and a renewed focus on reliable supply, HIW is investing in a digital 
wholesale platform that puts control back in the buyer’s hands.
For bearing and power transmission 
distributors, purchasing has traditionally 
meant phone calls, email chains and 
a fair amount of waiting. HIW, the 
international wholesale arm born from 
the merger with Sieland, has taken a 
different route: a dedicated B2B webshop 
(d2d.hiw.de) built specifically around how 
wholesalers actually buy.
Built for how buyers really work
Anyone who has sourced bearings 
across brands knows the real bottleneck 
isn’t the catalogue, it’s finding the right 
part fast. The new shop lets customers 
search by article number, EAN or cross-
reference and get live results with stock 
and price side by side, so a single search 
across SKF, FAG and other brands takes 
seconds rather than several calls. Product 
comparisons, filterable by bore diameter, 
outer diameter, seal type and more, mean 
buyers can make sourcing decisions 
without leaving the page.
For repeat and bulk orders, a quick-order 
function accepts a list of part numbers 
directly or via file upload, turning what 
used to be a manual, line-by-line task into 
a matter of minutes. Every customer sees 
their own agreed net pricing, and every 
order can be tagged with an internal cost 
centre, so procurement teams get the 
flexibility of self-service without losing 
financial oversight.
Reliability you can see, not just promise
Rebuilding trust in supply is not just about 
the sourcing, but also what happens after 
the order is placed. 
The platform gives every account full 
visibility into order history and shipping 
status, so customers always know where 
things stand, without needing to ask. 
Larger customers benefit from structured 
company accounts, where individual 
employees can be granted their own 
logins and purchasing permissions, 
and, where needed, spending limits 
with an internal approval step before an 
order goes out. It is a setup designed 
for organisations where more than one 
person places orders, but only one person 
needs to sign off on the invoice.
Combined with free shipping in Germany 
on orders over €50, same-day dispatch 
for orders placed before 12pm, and a 
dedicated hotline for anything that needs 
a human, the goal is straightforward: 
make it easy to trust HIW with the next 
order, and the one after that.
Contact here: 
+49 2932 480 97 0 
inquiry@hiw.de  
www.d2d.hiw.de
The HIW Team
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