Bearing Distributor Returns to Feimec 
as Brazil’s Machine Builders Gather in 
São Paulo
Ipanema Rolamentos exhibited for the third time at Latin America’s largest machinery 
show, using a 25 sq m stand to meet the equipment manufacturers who specify bearings.
Feimec, the Feira Internacional de 
Máquinas e Equipamentos, returned to 
the São Paulo Expo centre from 5 to 9 
May 2026 for its fifth edition, marking ten 
years since the show was launched. 
Organisers reported more than 1,100 
national and international brands across 
over 80,000 sq m of exhibition space, 
with attendance forecast at more than 
70,000 visitors. The event is held every 
two years, alternating with Expomafe, 
and has become the main meeting point 
for the Brazilian machinery and industrial 
supply chain.
Among the exhibitors was Ipanema 
Rolamentos, an industrial bearing 
distributor based in São Paulo that 
has supplied Brazilian manufacturers 
since 1969.
Rather than send a fixed team, the 
business rotated its sales force through 
the stand across the five days, so that 
every member spent time in front of 
customers. The approach was treated 
as much as a development exercise, 
as a commercial one: salespeople who 
normally handle enquiries by telephone 
spent the week discussing applications 
face to face with the engineers who use 
the components.
The stand was equipped for those 
conversations. Sample bearings and 
measuring instruments were laid out 
so that specification, fit and inspection 
questions could be worked through 
physically instead of described down 
a telephone line, and the company’s 
authorised distribution credentials were 
displayed alongside them.
The audience at Feimec is what makes 
the show useful to a distributor. The 
exhibitor list is dominated by machine 
and equipment builders, industrial 
automation, robotics and manufacturing 
cell integration, hydraulic and pneumatic 
equipment, welding and cutting, quality 
control, hand and cutting tools, and 
components and devices. Almost every 
machine on the floor contains rotating 
elements, which puts a bearing supplier 
in front of the people who specify parts 
at the design stage rather than only at the 
point of replacement.
The company describes the relationship 
value of the week as being at least equal 
to the commercial value. Five days 
in one hall allowed its team to shake 
hands with long-standing customers it 
deals with remotely all year, and to open 
conversations with manufacturers it had 
not previously supplied. Several of those 
conversations have since developed into 
new customer relationships, although 
the businesses concerned have not 
been named.
“Everything on that show floor turns, 
and the people building those machines 
are the ones deciding which bearing 
goes into them. Being in the same room 
for five days does more for a technical 
relationship than months of e-mail,” said 
Guilherme Cestari, Supply Chain and 
Finance Director at Ipanema Rolamentos.
Contact here:
+55 11 97100 3524
guilherme@ipanemarolamentos.com.br
www.ipanemarolamentos.com.br
Feimec, the Feira Internacional de Máquinas e Equipamentos, São Paulo Expo centre
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