and Croatian versions, while the next 
expansion, in 2024, introduced shops for 
Spain, France, Italy and the United States. 
What began with one online storefront 
had become a much broader undertaking.
That work received recognition in October 
2024, when Tuli won the award for Best 
B2B E-commerce Project of 2024.
More recently, changes have taken 
place both behind the screen and on the 
warehouse floor. The warehouse moved 
to a new location in April 2025, and the 
company secured EU funding for its 
digital transformation that July.
Tuli’s anniversary celebration is scheduled 
for 21 November 2026. The occasion 
will bring together a history spanning its 
founders, a generational handover and an 
evolving approach to business. 
‘Among the bigger milestones, 
the date of that first online 
order remains a reminder that 
a new chapter can begin with a 
single transaction.’
Contact here:                                                       
+386 1 25 72 484                                                                                                       
info@tuli-shop.com                                                
www.tuli-shop.com
Tuli founders: Marko Hostnik, Danica Pleško 
and Jože Pleško, photographed on the occasion 
of Marko’s retirement on 9 November 2006
Tuli Team in 2026 - Team building
Standing left to right: Rok, Marko, Robi, David, Richardo and Jure
Seated left to right, the ladies of Tuli: Nina, Urška and Erika 
45

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