A New Name, the Same Trusted Bearing Partner Following the merger of Franz Sieland GmbH and HIW GmbH, HIW continues to offer familiar contacts, proven bearing expertise and an even stronger foundation for reliable international supply. In the international bearing trade, reliability is built over many years. Customers depend on partners who understand urgent requirements, offer clear communication and deliver consistently, even when market conditions are challenging. With the merger of Franz Sieland into HIW, these values remain unchanged, while the company enters a new chapter with a stronger structure and a broader foundation for future growth. The transition marks an important step for both companies. Franz Sieland has long been known within the bearing industry as a dependable trading partner with strong product knowledge, personal service and a clear focus on customer requirements. HIW continues this approach and brings the business activities together under one company name. For customers and partners, the most important message is simple: the people, the service and the product range remain familiar. The existing team continues to support customers with the same expertise, the same commitment and the same understanding of the bearing market. Established contacts remain available, ensuring that communication stays personal, direct and efficient. At the same time, the merger strengthens the company’s ability to respond to customer demand. By combining experience, stock availability and operational processes, HIW is positioned to offer even more reliable supply solutions for wholesalers, distributors and industrial customers worldwide. In a market where fast response times and dependable delivery are essential, this provides customers with greater confidence in their daily business. The merger creates clear practical advantages for customers. HIW GmbH continues to serve the same customer base with familiar contacts, while benefiting from approximately twice the manpower and a product portfolio that is around three times larger. Alongside rolling bearings, bearing accessories and industrial components, the expanded range now includes professional tools from Bosch and personal protective equipment from well-known brands such as Atlas and Mascot. This enables customers to source more of their daily requirements from one reliable partner, while the geographical expansion towards northern Germany strengthens HIW GmbH’s position within the supply chain. This creates additional opportunities to support partners with reliable, strategically located supply solutions. A key part of the company’s development is its digital infrastructure. The HIW online shop offers customers quick access to product information, availability and ordering options. The platform is designed to make daily procurement easier, supporting customers who need efficient processes, transparent information and a convenient way to manage their orders. Personal contact remains a key part of this approach. HIW continues to place great value on direct customer relationships, whether customers order through the online shop, send an enquiry by email, or speak directly with their usual contact person. “Our customers expect someone who understands Inside the HIW GmbH warehouse 26
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